Internet Marketing

New marketing channels

Traditional marketing techniques include print and electronic advertising. The Internet has already overtaken them. 70% of the U.S. population has some form of web presence and that number is projected to be 2.5-3 billion globally.

Internet marketing is an umbrella term for the marketing activities on the Internet, including mobile phones, display advertising and other digital platforms. It refers to PR, communications, marketing and advertising efforts that use the web to create or increase brand awareness, open new direct channels to customers and drive direct sales in addition to sales leads from e-commerce web sites. Internet marketing can be broken down into specialized areas.

Web marketing includes company, affiliate or promotional web sites, informative blogs, e-commerce sites, registration and advertising on search engines (SEM), and organic web search results (SEO). Email marketing involves direct communications, advertising and promotional marketing efforts via e-mail messages to current or potential customers. Social media marketing (SMM) refers to both advertising and marketing efforts via social networking sites like Facebook, Twitter, YouTube and Instragram.

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Web marketing

Organic web presence

Build or increase the awareness of your brand, use e-commerce to boost sales, and keep in touch with your customers by developing, maintaining and promoting your own web site. Hire our user experience (UX) designer and search engine expert to ensure that your site has proper web presence and appears high in search results. Contact other web site owners in related industries to see if you can place ads on their pages:

  • Build, maintain and promote web site(s) for company, brand, e-commerce and informative purposes
  • Register your site at online marketing service providers, use content and influencer marketing
  • Register your site at search engines including Google, Yahoo, Bing (Microsoft)
  • Use search engine optimization (SEO) and marketing (SEM)
  • Monitor web site traffic and user experience
  • Use paid advertising and campaigns to promote your services, products and site(s)
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Social media marketing

Use social networking web services

Social networking web sites allow individuals, businesses and other organizations to interact each another and build relationships online. When businesses join these social channels, consumers can interact with them directly.

Customer engagement is essential but challenging. Online activities must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing. Social networks allow individuals to easily create content, spread information and publicly publish their opinions and experiences.

The spread of information and social awareness can occur across numerous channels, such as the blogs, YouTube, Facebook, Instagram, Snapchat, Pinterest, and other platforms. Number of marketing channels continues to expand, as advertisement and measurement practices are growing into extreme complexity. You may need SMM expert(s).

While social media marketing is often associated with businesses, many nonprofit organizations and government organizations are engaging in social media promoting their programs or services.

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Social Media Marketing Services

Europe and USA

Weston Digital Solutions™ offers business consulting and Internet marketing services in Europe and USA. Our home town is Weston, Florida. Contact us for details.

Social media marketing services:

  • Research, market and competitor analysis
  • Social media marketing plan (brainstorm content ideas, identify target audience, goals etc.)
  • Set up accounts and maintenance of selected social media channels. Manage advertiser accounts.
  • Content building
  • Manage paid social media campaigns. Identify your campaign goals
  • Measure the effect of your social media marketing techniques
  • Track competition