Traditional marketing techniques include print and electronic advertising. The Internet has already overtaken them. 70% of the U.S. population has some form of web presence and that number is projected to be 2.5-3 billion globally.
Internet marketing is an umbrella term for the marketing activities on the Internet, including mobile phones, display advertising and other digital platforms. It refers to PR, communications, marketing and advertising efforts that use the web to create or increase brand awareness, open new direct channels to customers and drive direct sales in addition to sales leads from e-commerce web sites. Internet marketing can be broken down into specialized areas.
Web marketing includes company, affiliate or promotional web sites, informative blogs, e-commerce sites, registration and advertising on search engines (SEM), and organic web search results (SEO). Email marketing involves direct communications, advertising and promotional marketing efforts via e-mail messages to current or potential customers. Social media marketing (SMM) refers to both advertising and marketing efforts via social networking sites like Facebook, Twitter, YouTube and Instragram.